David Hughes

David is the Operations Manager at ELEMENTICE.

Recent Posts

1 min read

COVID and the Startup Rollercoaster

By David Hughes on Apr 23, 2020 9:16:46 AM

Life in a tech start-up is not like a timid teacup ride, it’s a wild and raging rollercoaster. In a flash, things can go from super fun & exciting to a bit scary and you think you might die – but it’s all part of the ride. When COVID-19 shut down the world and our customers (kind of like the sudden drop and corkscrew that nobody saw coming) we had to take a breath and consider what kind of opportunity this 'downtime' would give us.

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2 min read

Creativity and Covid-19

By David Hughes on Apr 8, 2020 11:05:55 AM

This sucks. It really does. Here at ELEMENTICE, we, and all of our partners have been seriously financially affected by this global pandemic. Both the event and photography industries have been forced into a sudden hiatus, with an uncertain end point. Lots of work has been cancelled, but a lot of work is being rescheduled to later in the year. Right now, many in our industries have spare time due to lost work, but when things open up again there will be exactly the opposite problem: six months worth of work compressed into a much shorter period.

The silver lining we have at this time, is the opportunity to consider HOW we are going to improve our systems and processes (all that stuff you've been too busy to think about because you were running the business).

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